TY - GEN
T1 - The Impact of Digital marketing and Digital Payment on Financial Performance
AU - Kurdi, Barween Al
AU - Ahmad Antouz, Yasin
AU - Alshurideh, Muhammad Turki
AU - Hamadneh, Samer
AU - Alquqa, Enass Khalil
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - In the digital age, digital marketing affected people's lives on a professional and societal level. The financial sector, in particular, makes substantial use of information technology that has emerged in the digital age to make it simpler for the general public to access financial products and services. The community can benefit from opportunities thanks to information technology improvements, especially for entrepreneurs. This research aims to examine the impact of digital marketing, digital payments on financial performance. This research uses quantitative methodologies, and structural equation modeling-based data analysis techniques are used. with the aid of SmartPLS 4.0 software. the process of choosing a sample using convenient random sampling techniques. 191 employees working in financial companies based in the Dubai UAE who responded to online questionnaires had their responses analyzed. According to data analysis findings, digital payments, and digital marketing concluded with a positive and significant impact on financial performance.
AB - In the digital age, digital marketing affected people's lives on a professional and societal level. The financial sector, in particular, makes substantial use of information technology that has emerged in the digital age to make it simpler for the general public to access financial products and services. The community can benefit from opportunities thanks to information technology improvements, especially for entrepreneurs. This research aims to examine the impact of digital marketing, digital payments on financial performance. This research uses quantitative methodologies, and structural equation modeling-based data analysis techniques are used. with the aid of SmartPLS 4.0 software. the process of choosing a sample using convenient random sampling techniques. 191 employees working in financial companies based in the Dubai UAE who responded to online questionnaires had their responses analyzed. According to data analysis findings, digital payments, and digital marketing concluded with a positive and significant impact on financial performance.
KW - digital marketing
KW - digital payment
KW - financial performance
UR - https://www.scopus.com/pages/publications/85160703670
U2 - 10.1109/ICBATS57792.2023.10111143
DO - 10.1109/ICBATS57792.2023.10111143
M3 - Conference contribution
AN - SCOPUS:85160703670
T3 - 2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023
BT - 2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023
Y2 - 7 March 2023 through 8 March 2023
ER -