A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate

Leigh Powell; Radwa Nour; Hanan Al Suwaidi; Nabil Zary

doi:10.3233/SHTI230173

A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate

Mohammed Bin Rashid University Of Medicine and Health Sciences

College of Medicine

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Web-based public health interventions can be a useful tool for disseminating evidence-based information to the public. However, completion rates are traditionally low, and misinformation often travels at a faster pace than evidence-based sources. This study describes the design of a web-based public health intervention to address COVID-19 vaccine hesitancy. A quasi-experimental approach was used in which a validated instrument, the Adult Vaccine Hesitancy Survey, was given to learners both pre and post intervention to observe any change in attitude towards vaccination. Our pilot observed a small positive shift in vaccine hesitancy and experienced higher than average completion rates. By integrating motivational learning design into public health interventions we increase the likelihood that learners finish the entire intervention, creating greater chance for positive behavior change.

Original language	English
Title of host publication	Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023
Editors	Maria Hagglund, Madeleine Blusi, Stefano Bonacina, Lina Nilsson, Inge Cort Madsen, Sylvia Pelayo, Anne Moen, Arriel Benis, Lars Lindskold, Parisis Gallos
Publisher	IOS Press BV
Pages	463-467
Number of pages	5
ISBN (Electronic)	9781643683881
DOIs	https://doi.org/10.3233/SHTI230173
State	Published - 18 May 2023
Event	33rd Medical Informatics Europe Conference: Caring is Sharing - Exploiting the Value in Data for Health and Innovation, MIE2023 - Gothenburg, Sweden Duration: 22 May 2023 → 25 May 2023

Publication series

Name	Studies in Health Technology and Informatics
Volume	302
ISSN (Print)	0926-9630
ISSN (Electronic)	1879-8365

Conference

Conference	33rd Medical Informatics Europe Conference: Caring is Sharing - Exploiting the Value in Data for Health and Innovation, MIE2023
Country/Territory	Sweden
City	Gothenburg
Period	22/05/23 → 25/05/23

Keywords

COVID-19
Health communication
health intervention
learning analytics
public health
vaccine hesitancy

Access to Document

10.3233/SHTI230173

Cite this

Powell, L., Nour, R., Al Suwaidi, H., & Zary, N. (2023). A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate. In M. Hagglund, M. Blusi, S. Bonacina, L. Nilsson, I. C. Madsen, S. Pelayo, A. Moen, A. Benis, L. Lindskold, & P. Gallos (Eds.), Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023 (pp. 463-467). (Studies in Health Technology and Informatics; Vol. 302). IOS Press BV. https://doi.org/10.3233/SHTI230173

Powell, Leigh ; Nour, Radwa ; Al Suwaidi, Hanan et al. / A Web-Based Public Health Intervention for Addressing Vaccine Misinformation : Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate. Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023. editor / Maria Hagglund ; Madeleine Blusi ; Stefano Bonacina ; Lina Nilsson ; Inge Cort Madsen ; Sylvia Pelayo ; Anne Moen ; Arriel Benis ; Lars Lindskold ; Parisis Gallos. IOS Press BV, 2023. pp. 463-467 (Studies in Health Technology and Informatics).

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abstract = "Web-based public health interventions can be a useful tool for disseminating evidence-based information to the public. However, completion rates are traditionally low, and misinformation often travels at a faster pace than evidence-based sources. This study describes the design of a web-based public health intervention to address COVID-19 vaccine hesitancy. A quasi-experimental approach was used in which a validated instrument, the Adult Vaccine Hesitancy Survey, was given to learners both pre and post intervention to observe any change in attitude towards vaccination. Our pilot observed a small positive shift in vaccine hesitancy and experienced higher than average completion rates. By integrating motivational learning design into public health interventions we increase the likelihood that learners finish the entire intervention, creating greater chance for positive behavior change.",

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Powell, L , Nour, R , Al Suwaidi, H & Zary, N 2023, A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate. in M Hagglund, M Blusi, S Bonacina, L Nilsson, IC Madsen, S Pelayo, A Moen, A Benis, L Lindskold & P Gallos (eds), Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023. Studies in Health Technology and Informatics, vol. 302, IOS Press BV, pp. 463-467, 33rd Medical Informatics Europe Conference: Caring is Sharing - Exploiting the Value in Data for Health and Innovation, MIE2023, Gothenburg, Sweden, 22/05/23. https://doi.org/10.3233/SHTI230173

A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate. / Powell, Leigh ; Nour, Radwa ; Al Suwaidi, Hanan et al.
Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023. ed. / Maria Hagglund; Madeleine Blusi; Stefano Bonacina; Lina Nilsson; Inge Cort Madsen; Sylvia Pelayo; Anne Moen; Arriel Benis; Lars Lindskold; Parisis Gallos. IOS Press BV, 2023. p. 463-467 (Studies in Health Technology and Informatics; Vol. 302).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Powell L , Nour R , Al Suwaidi H , Zary N. A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate. In Hagglund M, Blusi M, Bonacina S, Nilsson L, Madsen IC, Pelayo S, Moen A, Benis A, Lindskold L, Gallos P, editors, Caring is Sharing - Exploiting the Value in Data for Health and Innovation - Proceedings of MIE 2023. IOS Press BV. 2023. p. 463-467. (Studies in Health Technology and Informatics). doi: 10.3233/SHTI230173

A Web-Based Public Health Intervention for Addressing Vaccine Misinformation: Analysis of Learner Engagement and Shift in Hesitancy to Vaccinate

Abstract

Publication series

Conference

Keywords

Access to Document

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